Positive social change, creative facilitation and compelling organisational narratives

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Creative Facilitator

Creative Facilitator

I’m committed to supporting organisations in complex and challenging situations across the public and third sectors as they determine what needs to change and how. Time is tight and the pressure is on to deliver more and better with less. It’s critical in facilitated sessions for you to have enough structure to meet your goals, but also a creative and engaging process in which to imagine and explore new possibilities. Facilitation gives you the space to think and to have conversations that matter to you in a fresh and innovative way – a way that delivers something different.
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Story Activist

Story Activist

The speed and volume of change we all experience can make it difficult to make sense of the world, and to connect with what we’re trying to achieve and why. It makes it difficult to shift mindsets and behaviours. Stories are a powerful tool that help us understand what change means for us. They influence how we feel, what we think and how we act. I’ve developed a story-based approach that supports leaders and other change-makers looking for different outcomes to plot a new route. Through facilitated workshops, creative interviews and training, I work with you to produce lasting materials – books, blogs and video content – that support your change agenda.
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I believe we need more stories and a wider range of them that reflect the breadth of contemporary society in the UK. We need to turn around the dominant negative narratives about public life and create positive, thought-provoking and entertaining stories that explore what matters and what’s possible. I’ve curated and published four books exploring aspects of public life and two novels. My articles have appeared in The Guardian and I was the Writer in Residence at the Chartered Institute for Public Finance.
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New Novel

New Novel

About the new novel: A girl searches for her missing brother, a council leader fights to hold on to her principles and a chief executive battles to hold back the tide of cuts. Over them all looms a threatened football club and the sinister shadow of its chairman. As identities shift and allegiances are tested, how much will each of them risk to save the city, the club – and themselves? Dawn’s book launch and story workshop tour takes in conferences, public organisations, book clubs and libraries.
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Doubt, trust and flash fiction

Quick blog post from me, prompted by a piece from the wonderful Sarah Dale (@creatingfocus) – on the difficult subject of doubt. Below is a flash fiction story that I wrote during a bout of the wobbles whilst editing my first novel Hard Change. Writing it helped steady my nerves. It reminded me that doubt is an essential part of creativity. If we were sure about everything, would there be anything new or different to say? Being open about doubt makes us human and engaging with it can open new doors.

This is highly relevant as I and many friends (with an interest in local government and public life) embark on a collective flash fiction project (more of which later – call for submissions on – change the ending .) Let me know what you think.


Trusts’ lodger  

Doubt follows me around the flat. Humming like a faulty plug socket, always about to threaten a nasty shock. It’s clear we’ve become too close. The choice of cereal takes up the morning. Words run and hide whenever I pick up my pen. Umms and errs abound.  Tension mounts when her boyfriend, Fear starts staying over. I ask my friends for advice.

Disapproval turns her nose up and shakes her head in reproach – how could you get yourself into this situation?  Contempt wants me to evict Doubt immediately. Apprehension isn’t too sure.  Distraction suggests a trip to the seaside. I like the idea of a cone of chips on the pier but find myself in a quandary. Interest wants to know the basis of the tenancy, what did I say when Doubt first moved in? I struggle to remember. She popped round now and again but it was never meant to be permanent.

When it all feels too much, I go to my parents for the weekend. Mum says I’ve got plenty of room and that I should try and understand why Doubt has turned up now? My dad encourages me to tell her how I feel. Being the child of Openness and Honesty is irritating. I know they’re right. It’s time to square up to the situation, so I ask her to meet me for a drink. The pub is quiet, the atmosphere relaxed. I opt for the house red and I start to wonder if there’s really a problem. Doubt is hesitant but loosens up when I remind her that I’ll always be there for her. I just need some time to remember who I am.

Happy world book day

south riding

World Book Day 6th March “South Riding” – a novel that casts local government as the hero

In celebration of World Book day I’d like to convince you to pick up a novel about local government. I realise it’s a tough ask. If you work in the public sector you may not fancy another dose of harsh reality; and if you don’t you could be among the many mistaken souls who think local government is increasingly irrelevant or even boring.

What also makes it difficult is that there aren’t many books about local government to choose from, and it’s clear many writers, and publishers, prefer the more well-trodden corridors of power in Whitehall, missing the significance and the sharp edges of what my recommended novelist called “world tragedy in embryo”.

“South Riding” by Winifred Holtby is a bold, expansive story that draws you into the life of a whole community at a time of austerity. Local government is “the first line of defence thrown up by the community against our common enemies… poverty, sickness, ignorance and isolation”. The compelling plot includes a darkly motivated public-private scheme and a scandal centred on building on flood plains. It portrays the stark choices to be made about budget cuts and offers brave alternatives such as investing in infrastructure to create jobs, all wrapped up in a tale of dreams, love and death.

And all this was written around 80 years ago, in the long shadow of the First World War. Published posthumously in 1936, the book is still totally relevant, and hasn’t been out of print since. There are great characters, especially the 70-year-old first female Alderman of the County Council (loosely based on Holtby’s mother), the idealistic early feminist teacher and the Machiavellian councillor.

But the magic of the book, and the meat of it, is in the politics. It’s brave enough to show us the complex tangle of motivations behind the public decisions and their unforeseen consequences. Ultimately it has faith in the system to make positive change and its powerful human content, small triumphs and painful tragedies, lift it above any novel about game-playing in Westminster.

The reasons I love this book are the reasons that also motivate me to write. As the first-time author of “Hard Change”, a gritty but optimistic town hall thriller, I used a murder as the driver for similar, but contemporary, dilemmas. Like Holtby, I wanted to use fiction to get underneath the surface of power and politics in its widest sense, and local government allows you to get up close and personal.

I’m also aiming to follow in the footsteps of other great authors who have written about what’s important in difficult times. In the 1940s George Orwell wrote, “In our age there is no such thing as ‘keeping out of politics…’ All issues are political issues. The idea that art should have nothing to do with politics is itself a political attitude.” I feel the same now. Local government is constantly being undermined and it’s important to me that we generate more stories which explore and make sense of what’s happening, particularly as the range of narratives on offer in the mainstream at the moment is depressingly limited. I know these stories are there. Lots of people have said to me that in local government, “you don’t have to make it up,” but I think we do! There’s so much doom and gloom surrounding the future of local government, and I think we need to fashion some new endings.

Using what I’ve learned from writing “Hard Change”, I’ve developed creative workshops that use story-telling techniques to explore leadership and challenge colleagues to reflect on the endings they want to see. The sessions are about thinking imaginatively and seeing the world differently, about exploring possible directions. Participants have found the sessions highly energising, the feedback has been overwhelmingly positive and alternative stories are emerging.

I’m also keen to hear from other writers – anyone reading this who is interested in writing about public life. Let’s share and support each other to get more stories out there, so that when future World Book Days come around there’ll be a wealth of local government novels to choose from; books that build on the fantastic legacy of “South Riding” and that look to the future.


A different story about welfare – connected, collaborative and a catalyst for change

Cloudesley Awayday - Trustee photo 1

One of the most urgent and important stories we need to turn around in the UK is welfare. Welfare has come to mean woe. It’s a negative tale of doom, gloom and despair with the dominant public narratives pitting the deserving poor (and their helplessness) against the undeserving (who the media feel its right to blame and vilify.) The mainstream story has the rest of us (fortunate enough not to be in the grip of serious hardship) on the sidelines, also feeling pretty helpless. It makes me angry when it’s suggested that it’s all about cuts, austerity and that as a country, even if we wanted to… we can’t afford to help. We don’t want to believe that people, and increasingly working people, need to go to a food bank in this day and age but what can we do?

So, here’s a different story, one in which a plucky but shy charity recognises the critical level of need in our communities, learns how to provide relief and assistance to individuals, families and local groups – and gets on and does it. I’m a proud trustee of a permanently endowed foundation, www.richardclousleycharity.co.uk we’re in the lucky position of benefitting from the will of a 15th century highly dubious character who bequeathed a stony field for the benefit of the poor and the sick of the Borough of Islington (and many of its churches).

In itself it’s a quirky tale – 500 years later, the stony field is one of the most expensive pieces of land in London and throws off an income that comes without strings and that we trustees try to use to make the most impact we can.  As we’ve been around awhile, we’re able to build on great relationships between other foundations, key organisations providing services to vulnerable people and a vibrant bunch of community groups in the Borough. (Big thanks as always to our partners and friends). We decided to review what we were doing and have a year of learning, giving lots of small grants to local groups (£5-£10k) to give out up to £500 to individuals in need. Disbursed grant giving through trusted partners isn’t new, but here are some of the things we’ve learned and tried to do differently:

Connected – we focus on the relationships

We’ve trusted local groups to know what the individuals they work with need. We don’t know their stories, they do. But in order to make sure the money gets used for the most impact, we’ve had to build trust a deeper level of trust with the groups, to let them work out their own governance arrangements around the money and not bombard them with monitoring. We try to keep the infrastructure light and use what’s already there, and we’ve given money to develop relationships, pay for people’s time and support capacity building.

It’s a dynamic and hyper-local approach. We aim to add value to the positive work being done by the LB Islington and other statutory agencies, spot the gaps and fill them. In such a fast changing situation, with government funding slashed and only a year left of our Council local Residents Support Scheme, we can only tackle need together and this can only be done if our relationships are strong.

Catalyst – understanding root causes

It’s about unlocking (sometimes hidden) blockages that stop people solving the problems that put them in situations of hardship. We wanted our groups to be able to do what was needed most. When we reflected on what this meant in practice, we decided to remove all restrictions on funding. This is challenging, for example in the past we wouldn’t have paid for support for people to get a passport as they can easily be sold, but we’ve learned that what will make the difference to people’s lives, that’s what matters. We’ve paid for people to get licenses to work in the security industry, its low paid work but a vital first step. Translation services, debt relief orders, paying for medical reports and train fares – for e.g. an asylum seeker had to go to from London to Liverpool for a hearing (!) – all these things have made progress possible.

It’s not so different from 500 years ago when Cloudesley himself took clothes into debtor’s prisons to provide people with assistance to get on with their lives. And although we may be old, in some respects we can move quickly – these days it is about speed in a crisis. Now ours funders can be faced with a family turning up on their doorstep with nothing and are able to respond immediately, be it giving a volunteer cash to go with the individual to buy a coat or emergency food supplies to cover the weekend.

Collaborative – facilitating the dialogue

It annoys me that collaboration is so under-valued as a way of meeting need. It’s often the first thing that gets cuts and yet without it, the danger is that you waste resources and are working in the dark. We’ve worked hard to build connections and facilitate dialogue. Where many networks are disappearing, we’ve facilitated our local partners to come together and learn from each other – as well as us learning from them. Our partners have also taken their level of collaboration further, asking us if it’s ok to pass on grants between themselves where it’s made most sense to help the individual. We’ve also experimented with supporting new groups to give out grants so that we reach into not so well connected communities and got them involved with the dialogue. And we are sharing / learning from each other on the bigger picture what’s happening with government welfare reforms and how we can mobilise locally, really get our act together to plan for the future to tackle hardship.

The initial signs for our learning year are good. The practical results are encouraging.  Richard Cloudesley was a complex character (rum old bugger) purportedly racked with guilt over committing a murder himself and wanting to pave his way into heaven but he chose to help those who needed it most and in different ways. Like Cloudesley we recognise that welfare isn’t about woe, it’s about “alleviate the suffering or assisting the recovery of such persons in such cases that are not readily available to them from other sources,” (in the words of the charities scheme.) Of course we’re scratching the surface, we can’t meet all need (and we need the government to get real) but I think the new approach helps to tell a different story about welfare – one where we support individuals to change their own lives, it can happen, and fits well with Cloudesleys’ intentions.

(p.s. these views are mine as leader of the Welfare Review, not the full Board of Trustees)


Why i write – another mystery?

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Writing a book is a horrible exhausting struggle, like a long bout of some painful illness. One would never undertake such a thing if one were not driven on by some demon whom one can neither resist nor understand.”

 Reading this sentence in George Orwell’s fantastic book “Why I Write,” made me feel like I wasn’t going mad and taking too many Ibruprofens. At times during the process of writing “Hard Change” I had cramp in my shoulders and hands, and regular headaches from sitting at my computer for so long. I also slept badly at some points, waking up at 3am with exciting ideas that, come the morning, seemed somewhat bizarre and not really that helpful. Now I’m writing book two I’m in a period of painful fluidity, the exhausting struggle is on me and I’m suffering from pangs of doubt. How on earth is this going to come together and will it say what I want it to say?

 Yet I’m totally telling the truth when I say that I loved the process of writing my first book. I imagine it’s similar to that old saying about giving birth – you forget how bad the pain is as soon as the baby arrives or else you’d never do it again. Obviously childbirth is much more painful, but writing a novel can take years.

 I’ve used Orwell’s ideas to delve a bit deeper into what the demon is that drives me on and, although if you know me and my writing you’ll think the answer is obvious (it says on the front of “Hard Change” that it’s a political thriller), what I’ve found is that it’s more nuanced than that and, like the characters we writers create, it’s never black or white.

 So, not including the desire/need to make a living, Orwell gives four main motives for writing which could explain the “why would you put yourself through this” mystery.

 1. Firstly, sheer egotism, which includes the desire to seem clever. This is something I recognised, but probably haven’t always admitted to, especially in public. As a kid I always wanted to be a tap dancer on a cruise ship and have subsequently spent much of my adult life driven by a desire not to be seen as fluff. Becoming a writer has been part of that journey, although I’ve not lost my love of sequin dresses and glamorous foreign destinations.

 2. Secondly is an aesthetic enthusiasm – the perception of beauty in the world and the love of the arrangements of words. Whilst I love reading, poetry and dance (in fact most creative art forms engage me in one way or another), aesthetics are only part of my motive. I love it when I write a great metaphor or turn of phrase that really illustrates what I mean in a different or deeper way. However, on balance I’m more about telling the story, and I trust that, by developing my creativity and seeing the world from a unique point (as we all do), I make it above Orwell’s level of writing a utilitarian railway guide.

 3. The third motive that Orwell headlines is an historical Impulse. It has two aspects: the historical aspect of collecting evidence and truths (which doesn’t generate many sparks for me), and the idea of wanting to see and portray things as you see them, and set that down for posterity (which does.) “Hard Change” definitely has elements of this. I wanted to tell a story of public life as I saw it, especially as I see it changing and being under threat.

 4. So to the heart of why I write… politics, in its widest sense. Like Orwell (did I really say that!) I think I’m a pamphleteer; someone who has views, ideas and opinions about how I want the world to be. I think it will be my life’s work to write about the politics of life and power, of decision-making, money and agency (rather than party politics) in an exciting and engaging way.

 Writing in the 1940s Orwell says, “In our age there is no such thing as ‘keeping out of politics…’ All issues are political issues. The idea that art should have nothing to do with politics is itself a political attitude.” I feel the same now.

 In my day job I’m a local government consultant, so I work with leaders in the public sector, helping them find ways to meet their public service remit in challenging operating conditions. I am personally committed to the public sector and I knew I wanted to find a way to tell its story. I didn’t want to whitewash its flaws and failures, but I did explicitly set out to give some space to its triumphs. If you like, I tasked myself with casting the public sector itself as the hero of my story, because I felt few people were doing that and because I believed it deserved it.

 Orwell says, “Political language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.” I agree – and that’s why I had to write fiction, not journalism. Fiction is a powerful and compelling way to test out what’s important, what we are, and what we might become.

Five myths about local government – and why we believe them at our peril

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Myths about local government abound and I’m sure you have your favourite. But I believe it’s time to seriously debunk those myths. Firstly because they’re not true and, secondly, if they were, the crisis would clearly be even worse than the myth-purveyors would have us believe.

1. Local government is full of fat cats

Let’s start with the one about the dream job for life. In this myth, council managers are paid exorbitantly, clock off by 4.30pm (3pm on a Friday) and sit around counting down the days until they can draw their gold-plated pensions. Of course, if they were any good they’d be working in the private sector anyway.

In fact, if there ever was any fat it was undoubtedly trimmed long ago. In my experience, with the heavy lifting of complex change, constant juggling and routine long hours, the vast majority of council managers don’t need to go on a diet.

If their jobs were really so attractive, surely arrogant City-types would be queuing up outside town halls and pestering recruitment agencies to get them onto interview shortlists pronto? Imagine the damage bankers’ ethics might do in a debate on vulnerable people? 

2. The council says ‘no’

Next is the myth of the council enforcers, the local government staff whose sole aim in life is stop you from doing what you want. Apparently health and safety, trading standards and licensing departments around the country are stuffed full of them.

Many people think they should have the right to do anything they like to their own property, but what if an oligarch moves in next door, excavates the basement and adds a few extra storeys, or a concrete factory buys the land opposite?

Rules, including planning regulations, exist for the benefit of the whole community, and when its’ staff enforce them, the council is attempting to balance the needs of everyone. Without them we risk toxic fly-tipping, more pre-loaded teenagers splayed on the pavement outside your local offie and a few dismembered limbs on the factory floor.

 3. They just want to take your kids away

In this golden oldie – an exemplary example of demonisation – social workers have no common sense, refuse to see the child is always better off with its own family, and should give over with this PC nonsense.

Without doubt, recent prosecutions and public enquiries into shocking, high-profile cases have shown that the systems need urgent attention. Mistakes are made, sometimes with desperately tragic consequences. Social workers are dammed if they do and dammed if they don’t, and of course it would be very helpful if they could develop the supernatural ability to predict who is about to neglect or harm a child, but while we’re waiting for that to happen perhaps we could recognise and debate the pressures they’re under? If we don’t, the human tragedies will continue to mount.

 4. Councillors are self-serving fools

Then we come to the widely held but false belief that anyone could do a better job of running our cities than the current crop of councillors, who seem happy, nay keen, to close down libraries, nurseries and swimming pools just as long as they get their photo in the paper.

 Well, if that’s all there is to it maybe we could get a celebrity in to tell us how to do it and a few volunteers to run the thing? But the celebrity will only stick around as the cameras flash, expecting a teaching assistant’s annual salary as an appearance fee, while the volunteers do have mortgages to pay, you know, and unfortunately can’t commit the time today.

 However much you like the sound of your own voice, being a councillor is a pretty tough – and thankless – role. People stand for election for a whole range of reasons, but at heart all of them must have some notion of public service, otherwise it just doesn’t compute. In reality, councillors up and down the country don’t make such a bad job of it, despite the difficult circumstances, but if you think yours isn’t up to scratch you know what you can do – get involved, vote or even stand against them at the next election.

 5. Local government is just unnecessary

Finally, the biggest myth of all is that private sector companies should be delivering council services – only the ones we really need, like rubbish collection, of course – right across the board, because they can do it far more efficiently and cost-effectively. In this scenario, we don’t need local democracy, just someone to hand out and sign off the contracts once every three years.

 I believe a mixed economy of service provision can and does work, but there are also many well-documented examples of high-profile (naming no names) companies screwing it up on a grand scale. And with no local accountability, follow this myth to its logical conclusion and you end up in inner-city Detroit, the outskirts of Lagos or rural Turkey – destinations where there is quite simply no functioning state.

 And in case you think that idea has something going for it, these are places where you pay for everything yourself, trusting to luck that enough of you have enough money to create a market in which someone is willing to provide transport, education, social care and so on. Forget any sense of building community or rule of law, start building a big wall around your home

 In truth, I’m not interested in romanticising local government and I know all too well that the real stories don’t always have perfect happy endings, but I’m interested in celebrating the many talented people who choose to work in the public sector, telling the tales of what they can and do achieve, and challenging those tired old myths. I believe that our lives and the lives of our communities could depend on it.

Growing positive new stories in tough climates

Flag of Nigeria

Nigeria’s public leaders mustn’t lose faith amid the country’s corruption

However much leaders talked about change for their country, they didn’t really want it, because they themselves were the problem. 

I have recently returned from Lagos, where I was delivering leadership programmes for Nigerian public sector managers. I was privileged to work with over 200 women and men from a range of backgrounds – lawyers, bankers, economists, financial traders, performance and policy managers, and economic development specialists – but the stories they told were dominated by lack of transparency, mistrust and corruption. Time after time I heard that however much leaders talked about change, they didn’t really want it, because they themselves were the problem.

As a creative change agent one of my mantras is that it’s always possible to tell a different story, and during one of the sessions I was challenged by Yusuf, a thoughtful and emotionally intelligent corporate communications manager, to help him and his colleagues find more positive examples of change. The context of the issues they face daily tested my approach and my philosophy, but we did succeed in uncovering those alternative narratives. Here are some examples:

Amina, a quiet and reserved Muslim woman from the insurgency-troubled north, found her voice and used it to set out her vision of a new Nigeria – one that played a positive role in the G20 and punched its economic weight in a way that benefitted its citizens. She managed that difficult trick of relating a complex global picture to everyday life, giving her colleagues hope and showing how they could arrive at a place where there was enough food for everyone, where girls would be educated and power supplies would be uninterrupted.

Samuels’ wife had travelled to the UK to study for a masters. Despite the protests from his in-laws, Sam had taken responsibility for keeping their two-year-old daughter at home with him. He had fought for his right to both work and be a parent, battling an established culture to reshape gender roles.

Ade had been frustrated by the poverty he saw around him and had decided to take direct action. He had convinced his colleagues to pool some of their own money to give to local projects. They had used their skills to collect and invest millions of Naira on good works in the local economy. This was a workplace initiative, not a church-sponsored project, and it had bound his group together.

Kemi, an international trader for almost a decade, was trusted to make daily trades of millions of USD all over the world, yet she was constantly undermined and called ‘schoolgirl’ by her older male colleagues. Finally, Kemi decided she would no longer put up with it and found a way to be assertive, yet respectful. This might sound like small stuff, but in a culture where even asking a question of your elders is considered rude, it was an important step for her and for young women in her organisation.

Blessing’s senior director was running a business on the side, during work hours, and with a clear conflict of interest. Many people knew about it, but Blessing was the only one brave enough to approach him in private and challenge him about it. His response was to hit back hard, and in public, victimising her. The result was that she was passed over for promotion.

From one perspective this story seems resolutely negative, but by viewing it from a different angle it’s possible to cast it in a more positive light. The fact that Blessing shared her story at all was a strong signal that change is beginning to happen. She also asked her colleagues whether they thought the director’s behaviour was acceptable, because if they did they were saying that as a nation, and as a public service, they were never going to change. She didn’t ask people to risk their own careers, but she challenged them to think and to watch, and now others are keeping an eye on her director, too. She’s determined to keep going and, crucially, she is no longer alone.

Stories undoubtedly help us make sense of the complexity of our lives and our organisations. The key themes here are openness, honesty and being prepared to make yourself vulnerable, but do these particular stories add up to enough to make a bigger impact? Can this odd assortment of individuals cohere into a team that can drive positive change across Nigeria’s public sector? I think there’s a good chance. They are part of a cohort that’s coming up for its tenth anniversary in the system, so they have accrued a certain amount of experience and confidence. They know each other, they are starting to articulate their own agenda and they’re beginning to realise their own power. I believe they’re in a strong position to create their own endings.

By seeing their challenges differently – although this may also not be popular, how else do you make change. Changing your mind and trying new things in a political environment is tough and the system doesn’t help; the kind of flexibility and openness needed to deal with complex problems clashes fundamentally with the setting of a manifesto and the delivery of a democratic mandate. Add in the complexity of national/local party politics and you can see why it’s difficult.

By understanding how different kinds of leadership could help deliver more of their agenda in difficult times, new leadership, that is creative, honest and operates on a deeper level of collaboration, will pay dividends for the communities they serve and their individual leadership.

(Names have been changed.)

My year of living creatively

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On the 22nd December 2012 I received the proof copy of my thriller novel Hard Change and it’s safe to say things haven’t been the same since. Not having been through the process of writing and publishing a book before, I thought that the writing was the creative bit and that I’d have a year of being practical (didn’t sound that exciting), marketing the book (do I have to) and re-building my consultancy business after taking time out to write (a must do but daunting, especially having set my stall out as a writer I wasn’t exactly sure what that was now.)

What’s happened throughout 2013 is that I’ve found myself becoming more creative in different ways, finding stimulating stories everywhere and encouraging others to let their imaginations run wild. This year I’ve been more creative because I’ve changed my view about what creativity is and who does it. Also I’ve learnt loads about creative processes, developed some of my own and tested and developed myself.

So, what’s creative and what isn’t?

Well… everything, it just depends on how you look at it. I’ve tried to bring creativity to every decision I’ve made this year and it’s really paid off.  Thinking about a new website and logo, forced to me to not only to refresh the story I was telling about myself but to write a new one.

I took a few creative leaps selling the book, getting myself out and about in random places like the Cardiff Millennium stadium – (thanks to LGComms) and Coventry City Council, Hounslow and Worcester. I found myself in interesting conversations with anyone and everyone about what I was doing, this included taxi drivers, football fans, eco-warriors and my amazing local MP Jeremy Corbyn who agreed to launch the book back in March. I was also shoved by my partner into an empty seat next to Ed Balls on the tube – very embarrassing but he was actually a real gent.

I developed a creative thriller writing workshop for local government officers (not obvious I know) and dream come true, on the back of this, The Guardian asked me to write an article for them. That opportunity helped me think more widely about the use of stories in organisations and how I could help turn around some of the negative narratives about the public sector in the UK. This directly tapped into my novel and the idea of Hard Change, change is hard but possible. So on the road again, I went to York (thanks to SOLACE) and now there are creative leadership workshops which have been generated fantastic energy (more of that in 2014 and thanks to East Sussex, Calderdale and Ealing.)

Who is creative?

Everyone! Not only people who’ve been to art-college, drama school, architects and the like. I did Business Studies so I understand completely that people might think they aren’t creative, I thought that too. My writing came out of my urge to write about the world I know and from a different, gritty but positive perspective (which turned into a thriller). It certainly wasn’t a burning desire to be a writer.

I’ve learnt that quiet reflection, the time to gather and play with your own thoughts and ideas, is a key component of being creative. That time isn’t something we always get or indeed want. I’m mainly an extrovert but learned to embrace my inner introvert. During the writing phase I surprised myself to find that I could sit quietly at my computer writing for months on end – (only going slightly mad) but I really valued it.

This year I’ve learned that with short, focused bursts of quiet time (sometimes only ten minutes) and with a bit of structure, anyone can come up with something, a small gem or two. And it’s bound to be original in some way because we are all unique, there’s a magic mix of our personalities, our situations and world views, which makes every story different. The more we draw on and allow our own thoughts out, the better. In one of the workshops I did this year, I challenged (and supported) a room full of Chartered accountants to write their own thrillers in 45minutes. After flinching and looking highly dubious, they all did it and loved it.

How to be creative?

Experiment. This year has also been full experiments and adaptation of the cheap and cheerful variety. I’ve done a few things I wouldn’t normally do… including getting drunk in the afternoon with two old colleagues in a back street pub full of postal workers and bin men. It reminded me that in so many walks of life “you don’t have to make it up” and 4 beer-mats later I had the bones of a plot for book 2.

 And an example of something I’ve done that hasn’t worked this year and that turned out to be pretty expensive. I pressed the worldwide button on a book give-away website – why not I thought? It meant a massive postage bill and books disappearing into the far flung reaches of the Philippines, Romania and Chile.

We are all creative in so many ways; in the way we make jokes, how we use language, through singing in the car, dancing around the living room, decorating our houses/ourselves. Creativity helps the way we work, how we problem solve, manage, innovate, care for others and live in the world. We just need to do it more often. This year I’ve been seeing stories everywhere, including on Jury Service, lots of material there (and the good stuff is not just about the cases I was sitting on.) Plus I’ve got some exciting stories from working in Nigeria which will definitely feature in book 3.

How to develop your creative self?

Be open to it, whatever it is. Being creative can be a rollercoaster – ups, downs, moments of terror and serious furious duck paddling legs under the water. In fact if you don’t feel uncomfortable at some point in a creative process, you’re probably missing the fun part. (Arrgghh did I really say that?) Or you might be missing the point – it has to feel different / awkward / risky and you have to experience that to get a new perspective.

Of course I wouldn’t change anything about this year. I can’t even if I wanted to. But I’ve loved it. At one of the conferences I went to this year, a kind person on the next door stand stuck a glass of red wine in my hand said “here, you’re a writer now, got to look the part.” (It worked by the way; I sold about 25 books in an hour, mainly because it was the drinks reception.)

My new friend was right, and that turned out to be the hardest thing. I had to see myself as a writer and accept that being creative is part of me. In the same way as it’s part of everyone. So I’m not a different person, I’m the same person only more so and being creative is about having the courage to be and express yourself.

Big thanks to everyone who has helped make 2013 so creative. Here’s to more of the good stuff in 2014.

 P.S. I’m drinking a mince-pie caipirinha – a vodka based cocktail with real mince pie in it. Xmas magic!


Thinking creatively about your story as a leader is critical


This morning I’ve enjoyed looking at some of quotes of Albert Einstein. There’s the one about imagination being more important than knowledge – which in my view is absolutely critical – and his idea that we can’t solve our problems with the same thinking we used when we created them, really resonates.

I’ve been spending time with leadership groups in large public sector organisations in the UK (in York, Derbyshire, Calderdale, Hampshire and on Wednesday will be working with Ealing) encouraging them to spend an hour thinking creatively – challenging them to reflect on own story as leaders. With hard times in local government and for all partners trying to deliver outcomes, seeing things differently becomes essential. Of course, you don’t just need to see things differently you need to feel different and experience possibilities.

 The creative workshops I’ve developed have generated fantastic energy, ideas and interesting reflections on leadership. There’s a point where I explain what’s going to happen in the session where even the most experienced and open minded managers physically flinch. This is important, there has to be a point when your instincts tell you this is different, where you think hang on a minute and question can I do this. Working through the discomfort, being willing to trust in a process and to let your imagination run free for 40 minutes is massively empowering. And it’s great fun. Here’s some feedback from a Chief Executive in Hampshire. The only frustrating thing for me is that I don’t get to hear all the stories – so that’s my new challenge, to work on a creative way to capture them.


Leadership Conference, Tuesday 5 November 2013

 Dear Dawn

I am writing on behalf of all attendees at the Leadership Conference to thank you for your presentation which was perfectly suited to the theme of managing change creatively.

 I think colleagues were initially challenged by the creative exercise, but from the buzz in the room it was clear that innovative and inspirational ideas were flowing as a result of conversations and the sharing of ideas. It was a very enjoyable and unusual way to highlight the importance of positive story telling when times are hard and was much appreciated by everyone.

 It was a pleasure to see you and I hope that we will have occasion to meet again in the future.

Yours sincerely

Sandy Hopkins

 Chief Executive



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